Set in the hedonistic, neon-lit underbelly of 1990s Los Angeles, *Brand New Cherry Flavor* follows Lisa Nova, an ambitious and driven young filmmaker who arrives in Hollywood eager to adapt her disturbing, visionary short film into a feature-length motion picture. Armed with raw talent and supreme confidence, she catches the eye of powerful, sleazy producer Lou Burke. Lou is initially captivated by Lisa’s striking aesthetic and promises to help her direct the feature. However, his initial professional enthusiasm quickly curdles into predatory entitlement. When Lisa firmly rebuffs his unwanted sexual advances, Lou betrays her, firing her from her own project, stripping her of the rights, and attempting to erase her entirely from the industry.Devastated, humiliated, and fueled by a burning desire for vengeance, Lisa crosses paths with Boro, a mysterious,
eccentric woman who operates on the fringes of society and possesses ancient, terrifying supernatural abilities. Desperate to ruin Lou, Lisa strikes a dark bargain. Boro casts a series of bizarre, visceral curses upon Lou that manifest as escalating physical and psychological horrors, including coughing up live kittens. In exchange for her witchcraft, Boro demands a heavy, unorthodox toll from Lisa, consuming fragments of her memories and altering her perception of reality.As the supernatural retaliation unfolds, Los Angeles spirals into a hallucinatory fever dream. Lou desperately tries to maintain his sanity and career while his life disintegrates around him, plagued by grotesque visions and bodily afflictions. Meanwhile, Lisa becomes increasingly untethered from her own identity, haunted by haunting spectral figures, zombies, and the shadowy consequences of Boro’s magic. Friendships morph into dangerous alliances, notably with Code, a dopey yet loyal actor who tries to help Lisa navigate the madness, and Roy Hardesty, a washed-up
television star caught in the chaotic crossfire.Complications multiply when it is revealed that Boro has her own insidious agenda: she is an ancient entity seeking a permanent physical vessel to cheat death, and she has targeted Lisa’s body for possession. Lisa must navigate a labyrinth of flesh, blood, and betrayal to reclaim her agency. Ultimately, Lisa realizes the true, horrific cost of her vengeance. In a bittersweet resolution, she breaks free from Boro’s immediate clutches, reconciles with the shattered pieces of her psyche, and boards a bus out of Los Angeles, leaving behind a trail of ruined lives, bizarre cinematic carnage, and a city forever marked by her strange, dark magic.