'Start-Up' is a South Korean television series that follows the story of Nam Do San, a brilliant and ambitious entrepreneur in his mid-twenties, who decides to create his own
cryptocurrency. As a member of a prestigious university's hacking club, Do San's talent and innovative ideas often leave a lasting impression on those around him. However, his obsession with creating a superior cryptocurrency often leads him to reckless decisions, much to the dismay of his friends and family.During his journey, Do San meets Bae Su Ji, also known as Seok Hwan's niece, a talented programmer who is also an expert in cryptography. Su Ji's exceptional skills make her an ideal partner for Do San, and they eventually form a partnership, leading to the creation of a revolutionary cryptocurrency called 'Samsan Tech.' Their partnership is further complicated when they meet Han Ji Pyung, a skilled programmer who is also Su Ji's childhood friend. Ji Pyung's involvement in their project creates tension and conflict between the two, as they struggle to maintain their professional and personal relationships.Throughout the series, Do San's
determination to create a successful cryptocurrency often puts him at odds with others, including his family and his own sense of morality. His reckless behavior frequently lands him in trouble, and he faces numerous setbacks and failures along the way. Su Ji and Ji Pyung, on the other hand, find themselves drawn to Do San's charisma and entrepreneurial spirit, which ultimately leads them to form a bond with him.As the series unfolds, the trio faces numerous challenges, including rival investors, corrupt business partners, and personal conflicts. Throughout their journey, they must navigate the cutthroat world of cryptocurrency trading and confront the harsh realities of their own ambitions. The series explores themes of friendship, love, and the true meaning of success, as the characters grapple with the consequences of their actions and the repercussions of their decisions.