In 'Nannaku Prematho,' Vikram Raj (played by N. T. Rama Rao Jr.) is a young, spoiled brat who has been given everything by his father, Jagadish (played by Rajendra Prasad), but has done nothing to earn it. Despite his privileged upbringing, Vikram is reckless, arrogant, and entitled. His father, however, is worried that his son will never learn the value of hard work and
responsibility.Vikram's life takes a dramatic turn when he meets Harika (played by Rakul Preet Singh), a beautiful and intelligent college student who is from a middle-class background. Despite their vastly different social statuses, the two begin to develop feelings for each other. However, Harika is not impressed by Vikram's wealth and status, and instead sees him as a person with potential.As Vikram and Harika's relationship deepens, Vikram's father begins to see the positive influence that Harika is having on his son. He decides to test Vikram by giving him a challenge: to earn 50 lakhs in 30 days without borrowing any money or using his family's resources. If Vikram succeeds, his father will give him the money; but if he fails, he will have to leave the house and start from scratch.Vikram is initially hesitant, but eventually accepts the challenge. With the help of his friends and Harika, he begins to learn the value of hard work and responsibility. However, things become complicated when Vikram's
business partner, Ravi (played by Sumanth), betrays him and tries to steal his idea.As Vikram navigates the complexities of business and relationships, he must also confront his own insecurities and weaknesses. Will he be able to succeed in his challenge and prove himself to his father, or will he fail and lose everything he has ever known? The movie takes viewers on a thrilling ride as Vikram learns valuable lessons about love, family, and the importance of hard work.