Luv Kapoor, a successful London-based businessman, has his heart broken when his long-term girlfriend, Piyali, abruptly dumps him. Determined to heal his shattered ego and move on, Luv enlists his easygoing, dependable younger brother, Kush, who lives back in Mumbai, to find him a traditional Indian bride. Kush embarks on a frantic, cross-country quest, screening dozens of women to find the perfect match for his elder brother, driven by a deep sense of familial duty and genuine affection for Luv.After an exhaustive search, Kush finally discovers Dimple Dixit, a rebellious, free-spirited, and unconventional tomboy who dreams of becoming a professional film director. Initially, Dimple seems completely unsuited for the traditional Kapoor family, yet Luv is instantly smitten by her raw energy and agrees to the marriage. Preparations for a lavish
destination wedding in Dehradun begin immediately, bringing the families together in a whirlwind of chaotic celebrations, music, and mounting tension.However, as the wedding date draws closer, Kush and Dimple spend a significant amount of time together organizing the festivities. Amidst the late-night planning sessions and shared adventures, an unexpected and forbidden romance blossoms between them. They realize that Dimple’s fierce independence and adventurous spirit actually complement Kush far better than Luv’s predictable, corporate lifestyle. Terrified of the social fallout, family disgrace, and breaking Luv’s heart, the couple initially tries to suppress their growing feelings, attempting to convince themselves that the wedding must go forward as planned.As
emotional turmoil peaks, Kush and Dimple realize they cannot live a lie and decide to sabotage the wedding from within. They concoct a series of absurd, elaborate plans to make themselves appear utterly incompatible to Luv and the rest of the conservative family, hoping to call off the union without direct confrontation. Their increasingly ridiculous schemes lead to comedic chaos, misunderstandings, and near-catastrophic revelations that threaten to tear the Kapoor family apart.Finally, pushed to the absolute edge by the mounting madness, Kush confesses the truth to Luv, who is initially furious and deeply hurt by the betrayal. However, as Luv witnesses the genuine, undeniable chemistry between Kush and Dimple, his anger softens into understanding. Recognizing that forced love is doomed to fail, Luv gracefully steps aside and even assists in orchestrating a dramatic twist. In the end, the families accept the reality of the situation, paving the way for Kush and Dimple to marry in a joyful, heartfelt conclusion that honors true love over tradition.