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Brüno, a flamboyant, narcissistic, and deeply superficial Austrian fashion reporter, hosts *Funzeit*, Europe's top late-night fashion talk show. After accidentally ruining a major Milan Fashion Week runway show by wearing a ridiculous, custom-made velcro suit that crashes the designer's set, Brüno is fired in disgrace. Devastated by the loss of his career and deserted by his vapid assistant, Lutz, Brüno decides that his only path to true global superstardom is to reinvent himself as the first Austrian movie star in Hollywood.Accompanied by his devoted yet perpetually unappreciated assistant, Bracken, Brüno travels to Los Angeles to conquer American pop culture. Eager to break into Hollywood, he attempts to pitch a reality television concept to various network executives, including Brett Ratner. However, his pitches are aggressively rejected as unmarketable, prompting industry insiders to bluntly advise him that the only way he will ever achieve genuine fame in America is if he manages to cross over into mainstream acting, severe activism, or political controversy.Desperate to reinvent his persona to appeal to the American public, Brüno embarks on a series of wildly misguided and increasingly extreme public stunts. He attempts to become a serious actor by attending a deeply uncomfortable acting class, tries to cure his homosexuality through a bizarre, aggressive conversion therapy camp, and travels to the Middle East to broker peace between Israeli and Palestinian leaders, only to accidentally insult both sides by confusing hummus with hummus-related weaponry. Seeking the ultimate tear-jerking accessory for the Hollywood red carpet, he adopts an African infant named O.J. via the black market, trading a pricey iPod for the child.His reckless ambition finally catches up with him when he uses the baby in a series of shocking media stunts, culminating in a disastrous appearance on a trash-talk television show where he parades O.J. across a stage filled with angry, brawling audience members. This provokes intense public outrage and brings the authorities down on him, leading to the intervention of child protective services. Stripped of the baby and abandoned by Bracken—who finally reaches his breaking point and quits—Brüno hits rock bottom. Realizing he has alienated everyone who cared about him, he decides his final bid for fame will be his most dangerous yet.Traveling to a remote aircraft hangar in front of a heavily armed, bloodthirsty crowd of martial arts fans, Brüno orchestrates a high-profile, highly homoerotic cage-fighting match against himself, ultimately stripping naked and passionately embracing Bracken, who unexpectedly returns to the ring. The stunt triggers an explosive, violent riot among the homophobic spectators. Amid the ensuing chaos, Brüno experiences an epiphany regarding authenticity. Escaping the brawl with Bracken, Brüno pivots his platform toward genuine philanthropic activism, finally achieving the widespread media fame and adoration he always desired, but on his own terms with the man he truly loves by his side.